Trends in the meeting industry augur well for fundraisers
February 13th, 2014
The data pool of 200 respondents who hold meetings of more than 500 people provided these findings in an industry survey:
o Sponsorship is up this year to 27.3%, compared with 16.2% in 2011. And over 88% say they sometimes seek sponsors to underwrite speaker costs. Yes, even Corporate America needs to get noticed and they are using meetings to do it.
o Less than a third (28.3%) of this year’s respondents believe a big-name speaker is a major factor in attracting registrants. Good news for us mere mortals.
o For-profit corporations hired the most professional speakers this year (46.5%) with trade associations a distant second at 12.8%. Very clear where the target-rich environments are.
o Many buyers use speaker bureaus as well as their own research. The common thread: buyers depend on trusted sources for speaker recommendations. The top source: their peers, at 84%. Members are a close second at 78.2%. The surprise here: these two sources top the "speakers we’ve seen before" category, which came in at only 69.7%.
SOURCE: © 2013 Tagoras, Inc. and Velvet Chainsaw Consulting. This report, published by Tagoras and Velvet Chainsaw Consulting, is made available under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 United States License. Any reproduction of this work in whole or in part must attribute Tagoras and Velvet Chainsaw Consulting and contain links to http://www.tagoras.com and http://www.velvetchainsaw.com .