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How to Start a New Industry: Podcast shows how we start whole new industries, making the competition irrelevant, http://bit.ly/BOS_cast
December 18th, 2015

How to Start a New Industry: Podcast shows how we start whole new industries, making the competition irrelevant, http://bit.ly/BOS_cast

Second Cup wasn’t an overnight success. It took innovative ideas and years of testing to land on the gourmet coffee model that continues to grow to this day. By exploring a new idea, Frank O’Dea learned that people are willing to pay more for a good cup of coffee in the right environment. “It changed the relationship between the coffee and the customer. It was no longer about having a beverage. It was now about a treat,” he said.

O’Dea believes the Blue Ocean Strategy, which involves creating a new industry, is useful for any entrepreneur. He also believes that creating the right environment is integral for any company, including tech startups. In this episode of Startup Canada Podcast with Rivers Corbett, O’Dea talks about the Blue Ocean Strategy, the three things entrepreneurs need to succeed, and how the Canadian government can empower entrepreneurs.

 

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