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Create a game changer and make the competition irrelevant. Business is tough enough, wouldn’t it be great not to worry about competition?
January 15th, 2016

Create a game changer and make the competition irrelevant. Business is tough enough, wouldn’t it be great not to worry about competition?

We were able to create a game changer when we began the Second Cup and it gave us a 10 year head start before the competition figured it out. Other companies have done the same thing. For example, Casella wines, an Australian company came to North America where they faced 1500 competitors of which 75% of the market was locked up by about 8 companies. No chance, you may think. But three years later, in 1998, their brand YELLOW TAIL, was the NUMBER ONE red wine being purchased in the United States. It gave them a 5-year headstart before the competition woke up.

If you want to learn how they did it, send me a note at speaker@odea.com and I’ll show you.

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